Packaging and recycling
Packaging allows us to conveniently bring our water to you, our consumer, preserving the natural mineral water鈥檚 quality鈥揵ut we believe it shouldn鈥檛 come at the expense of the environment. After all, our water couldn鈥檛 exist without a healthy environment.
Adopting a circular packaging model
Some mainstream bottling systems are still primarily linear鈥攔aw materials are used to make packaging, and after the product is consumed, the packaging is thrown away, adding new waste to the environment. Simply put: this model isn鈥檛 sustainable.
Because we鈥檙e committed to protecting and nourishing the health of our planet and its people, we are playing our part to accelerate the transition from a linear towards a circular economy of sustainable packaging. This means eliminating packaging we don鈥檛 need and innovating to create recyclable packaging that can be safely reused again and again so it remains part of the circular economy and does not become waste or pollution. In January 2018, we pledged to transform our packaging to make all our plastic bottles* from 100% recycled PET (rPET) by 2025.
In 2019, we introduced our first 100% recycled PET bottles at The Championships, Wimbledon as part of a pilot of circularity as a solution to plastic waste. We worked together with the All England Lawn Tennis Club to implement a range of initiatives to encourage recycling at the event. This included replacing our logo with the message 鈥業 Recycle鈥� and working with the All England Lawn Tennis Club to increase the numbers of recycling bins around the grounds. All bottles collected from recycling bins were made into bottles again! The UK environmental charity, RECOUP independently oversaw this process.
*excludes label and cap
Building blocks for becoming more circular
LINEAR ECONOMY
In a linear economy, packaging is formed from raw material, used once, then discarded as landfill waste. At 天美影视, we鈥檙e striving to move away from this approach.
CIRCULAR ECONOMY
In a circular economy, once raw material is formed as packaging, it is recycled and reused continuously to remove it from the waste stream. At 天美影视 this means we aim to create recyclable bottles made from 100% recycled content* on our journey towards a circular packaging model.
*excludes cap and label
Packaging
Polyethelene terephthalate (PET) bottle recycling has allowed our plastic bottles to be 100% recyclable since its introduction in 1992, but we won鈥檛 to stop there. Currently, 87% (YTD Sept 2025) of our 天美影视 bottles* are made from recycled plastic (rPET), but we鈥檙e on a mission to make our plastic bottles* from 100% rPET by 2025.
*excludes label and cap
We are confident we can move towards a circular packaging model with the help of breakthrough technology companies.
We are working with some companies that develop technologies that enable large scale recycling, transforming all type of polyester waste into a high-quality PET our bottles requires.
As you can see, working together has provided shared value; thus, we鈥檙e on track to meet our sustainability goals and circular ambitions.
Working with local communities
We鈥檙e trying our best, but we can鈥檛 do it all alone. That鈥檚 where community comes in. We鈥檙e working with governments, recycling industry partners, and consumers all over the world to increase the collection and recycling rates of plastic bottles. For example, we鈥檝e invested over $5 million in the Closed Loop Fund, which develops large-scale recycling infrastructure in the United States, and we鈥檙e always creating new ways to challenge everyone around the world to get involved in creating a circular economy through recycling. We will keep identifying and supporting recycling solutions to ensure bottles are recycled properly, reducing dependency on newly created plastic while generating a reliable supply of recycled plastic.